Masafi

From Direct Sales To E-commerce

Company Background: Masafi Co LLC offers bottled water since 1982. The Company provides pure natural mineral water. Masafi serves customers in the United Arab Emirates.

Vision: The vision of Masafi reflects its adherence to offering premium products for the achievement of better living standards

Mission: Masafi strives to provide premium utility products by means of continuous innovation and continual product development, and in turn strengthening its leadership in the FMCG sector.

Masafi in Numbers


128M

Impressions

600K

Clicks

6.7K

Instagram followers

+262K

Facebook fans

40M

Video Views

75K

Website Conversions

50K

App. Installations

Business Objectives:

  • Increase Awareness for all products
  • Introduce online shopping to the consumer
  • Increase engagement to our social media channels
  • Expand across the UAE
  • Increase market share

 

Business Solutions:

Masafi is a branded producer of bottled water, juices and other consumer goods such as tissue paper. Until 2017, Masafi was the only bottled water in the UAE labeled as mineral water, changing its branding to identify as “Natural Water from Underground Wells”. For 2 years we have been crafting Masafi’s digital performance reaching 128M impressions while engaging 5M digital users. We managed to build Masafi’s web portal then turning it into an E-commerce website that got the hold of 600K clicks converted into 75K website conversions, correspondingly we are the handlers of Masafi’s social media accounts increasing it to +262K fans on Facebook, 6.7K followers on Instagram and 3.75K subscribers on YouTube with the total of 40M video views. Moreover, we developed the Masafi App to support the E-commerce website with 50K App installations.

 

Social Media Tactics:

Here are some of the solutions used:

Facebook Business Solution, YouTube & Video Marketing, Display Marketing, Mobile Advertising, SEO, Website Development (E-commerce), App development, On-ground Activation, Video Production, Social Media Management, and Social Media Campaigns.

 

Key Results:

  • 5% sales revenue from E-commerce
  • 10 times increase in return on ad investment
  • 5 times increase in engagement on all social media

1 IN 6 PEOPLE

DON'T HAVE

ACCESS TO CLEAN

WATER

Gallery


Website


Mobile App


La Vista

La Vista's case study

For 2 years we have been enhancing La Vista’s digital performance while reaching and engaging our digital users. We managed not to only generate online leads with the required quality, but also we doubled its number. With the increase in the number leads, La Vista’s website traffic also increased and due to that escalation, the number of followers, fans, and views were also enhanced accordingly to 334,840,3 with our social media management support.

La Vista's Numbers


46,511,043

Impressions

3,619,051

Engagement

201,745

Website Traffic

12,661

Leads

Client Name: La Vista Developments

Website: https://lavista.com.eg

The Business:-

Company Background:
La Vista Developments is the mother company for a group of premium projects
including “LA VISTA” and “EL PATIO”, founded in 1991, with a goal of creating new standards in resort and
residential living with an expert team of architects and landscape designers

Vision:
We strive to provide our clients with a sanctuary that inspires and we make it our goal to elevate the real estate
market in Egypt through consistently meeting high expectations.
The bedrock of our work at LA VISTA Developments is a set of fundamental principles encrypted in our company
DNA; that is dedication to our clients, commitment to our short and long term business plan, expert in-house
teams that oversee all projects from start to finish and beyond.

Mission:
Is to lead the market by consistently providing the highest quality homes, services, finishing, landscaping,
architectural design, and the strongest return-on-investment in the Egyptian real estate market.

Business Objective:

  • Generating qualified leads
  • Maximizing the conversion rate
  • Establishing digital existence
  • Inform audience about the different ongoing and upcoming projects
  • Increase engagement to our social media channels

Business solution:
La Vista Developments is considered to be a real estate market leader, with more than 19 projects across
Egypt, aiming to build residential and resort new communities that serve the consumer’s needs. For the
past 3 years we have been enhancing La Vista’s digital performance, while reaching 45M+ impressions
and engaging with 3.6M+ digital users. We didn’t only manage to generate 14K+ online leads with the
required quality, but also to establish an average conversion rate “Between 3% to 5%” of the total
number. La Vista’s website traffic also increased to 200K+ and due to that escalation the number of
followers, fans and views were also enhanced accordingly to 3.5 M+ with our social media
management support.

Social Media Tactics:
Here are some of the solutions used:
Facebook business solution, Video Marketing, Display Marketing, Mobile Advertising, SEO, Search
campaigns and Social Media Campaigns.

Key Results:
Exceeding 10 times increase in engagement rate on all social media platforms as well as maintaining
conversion rate with average 4% through media buying.

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AÉROPOSTALE

Aero’s case study

For 3 years we have been crafting Aero’s
digital performance to increase impressions
while engaging Aero’s digital users. We
planned and strategized Aero’s social media
pages to gain fans on Facebook and
followers on Instagram, moreover; we
achieved 1,400,000 + views on videos and
increased link clicks on Aero’s social
channels combined with Ad recall Rate.

Aero’s Numbers


+25,000,000

Impressions

1,915,786

Engagement

+20,000

Clicks

2,977

Instagram followers

+140,000

Facebook fans

15.94%

Estimated Ad recall Rate

Client Name: Quattro IV – Brand Aéropostale

Website: https://www.aeropostale.com

The Business:-

Company Background:
Quattro Trading Company was established in 2007. Quattro Trading is a premium fashion
and home furniture retail company currently present in the Middle East and North Africa with expansion plans
soon to follow.

Vision:
To develop brands into a dominant market position through leading operational and marketing activities,
while retailing their unique retail formulas. The company holds an extensive collection of the luxury brands from
around the world from fashion lifestyle, home wear to accessories and with many more yet to come.

Business Objective:

  • Introduce the brand to the market
  • Create fan base and brand loyalty
  • Attract new consumers
  • Increase engagement to our social media channels

Business solution:
Aéropostale is a fashion brand that has always represented a sense of adventure, achievement and
dedication. Operating in 350 stores around the globe through maintaining control over its proprietary brands
by designing, sourcing, marketing and selling all of its own merchandise. For 3 years we have been crafting
Aéro’s digital performance reaching 25 million+ impressions while engaging 1,915,786 digital users. We planned
and strategized Aéro’s social media pages to gain 140,000+ fans on Facebook and 2,977 followers on Instagram,
moreover; we achieved 1,400,000+ views on videos and 20,000+ link clicks on Aéro’s social channels combined
with 15.94% Estimated Ad recall Rate, as well as driving traffic through online stores such as “Jumia” and “Souq”.

Social Media Tactics:
Here are some of the solutions used:
Facebook business solution, Video Marketing, Display Marketing, Mobile Advertising, Video Production,
Photography, Social Media Management, and Social Media Campaigns including Influencer’s Campaigns.

Key Results:
Exceeding 10 times increase in engagement rate on all social media platforms.

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