Client Name: Quattro IV – Brand Aéropostale

Website: https://www.aeropostale.com

The Business:-

Company Background:
Quattro Trading Company was established in 2007. Quattro Trading is a premium fashion
and home furniture retail company currently present in the Middle East and North Africa with expansion plans
soon to follow.

Vision:
To develop brands into a dominant market position through leading operational and marketing activities,
while retailing their unique retail formulas. The company holds an extensive collection of the luxury brands from
around the world from fashion lifestyle, home wear to accessories and with many more yet to come.

Business Objective:

• Introduce the brand to the market
• Create fan base and brand loyalty
• Attract new consumers
• Increase engagement to our social media channels

Business solution:
Aéropostale is a fashion brand that has always represented a sense of adventure, achievement and
dedication. Operating in 350 stores around the globe through maintaining control over its proprietary brands
by designing, sourcing, marketing and selling all of its own merchandise. For 3 years we have been crafting
Aéro’s digital performance reaching 25 million+ impressions while engaging 1,915,786 digital users. We planned
and strategized Aéro’s social media pages to gain 140,000+ fans on Facebook and 2,977 followers on Instagram,
moreover; we achieved 1,400,000+ views on videos and 20,000+ link clicks on Aéro’s social channels combined
with 15.94% Estimated Ad recall Rate, as well as driving traffic through online stores such as “Jumia” and “Souq”.

Social Media Tactics:
Here are some of the solutions used:
Facebook business solution, Video Marketing, Display Marketing, Mobile Advertising, Video Production,
Photography, Social Media Management, and Social Media Campaigns including Influencer’s Campaigns.

Key Results:
Exceeding 10 times increase in engagement rate on all social media platforms.