La Vista's case study
For 2 years we have been enhancing La Vista’s digital performance while reaching and engaging our digital users. We managed not to only generate online leads with the required quality, but also we doubled its number. With the increase in the number leads, La Vista’s website traffic also increased and due to that escalation, the number of followers, fans, and views were also enhanced accordingly to 334,840,3 with our social media management support.
La Vista's Numbers
46,511,043
Impressions
3,619,051
Engagement
201,745
Website Traffic
12,661
Leads
Client Name: La Vista Developments
Website: https://lavista.com.eg
The Business:-
Company Background:
La Vista Developments is the mother company for a group of premium projects
including “LA VISTA” and “EL PATIO”, founded in 1991, with a goal of creating new standards in resort and
residential living with an expert team of architects and landscape designers
Vision:
We strive to provide our clients with a sanctuary that inspires and we make it our goal to elevate the real estate
market in Egypt through consistently meeting high expectations.
The bedrock of our work at LA VISTA Developments is a set of fundamental principles encrypted in our company
DNA; that is dedication to our clients, commitment to our short and long term business plan, expert in-house
teams that oversee all projects from start to finish and beyond.
Mission:
Is to lead the market by consistently providing the highest quality homes, services, finishing, landscaping,
architectural design, and the strongest return-on-investment in the Egyptian real estate market.
Business Objective:
- Generating qualified leads
- Maximizing the conversion rate
- Establishing digital existence
- Inform audience about the different ongoing and upcoming projects
- Increase engagement to our social media channels
Business solution:
La Vista Developments is considered to be a real estate market leader, with more than 19 projects across
Egypt, aiming to build residential and resort new communities that serve the consumer’s needs. For the
past 3 years we have been enhancing La Vista’s digital performance, while reaching 45M+ impressions
and engaging with 3.6M+ digital users. We didn’t only manage to generate 14K+ online leads with the
required quality, but also to establish an average conversion rate “Between 3% to 5%” of the total
number. La Vista’s website traffic also increased to 200K+ and due to that escalation the number of
followers, fans and views were also enhanced accordingly to 3.5 M+ with our social media
management support.
Social Media Tactics:
Here are some of the solutions used:
Facebook business solution, Video Marketing, Display Marketing, Mobile Advertising, SEO, Search
campaigns and Social Media Campaigns.
Key Results:
Exceeding 10 times increase in engagement rate on all social media platforms as well as maintaining
conversion rate with average 4% through media buying.