From Direct Sales To E-commerce
Company Background: Masafi Co LLC offers bottled water since 1982. The Company provides pure natural mineral water. Masafi serves customers in the United Arab Emirates.
Vision: The vision of Masafi reflects its adherence to offering premium products for the achievement of better living standards
Mission: Masafi strives to provide premium utility products by means of continuous innovation and continual product development, and in turn strengthening its leadership in the FMCG sector.
Masafi in Numbers
- Increase Awareness for all products
- Introduce online shopping to the consumer
- Increase engagement to our social media channels
- Expand across the UAE
- Increase market share
Masafi is a branded producer of bottled water, juices and other consumer goods such as tissue paper. Until 2017, Masafi was the only bottled water in the UAE labeled as mineral water, changing its branding to identify as “Natural Water from Underground Wells”. For 2 years we have been crafting Masafi’s digital performance reaching 128M impressions while engaging 5M digital users. We managed to build Masafi’s web portal then turning it into an E-commerce website that got the hold of 600K clicks converted into 75K website conversions, correspondingly we are the handlers of Masafi’s social media accounts increasing it to +262K fans on Facebook, 6.7K followers on Instagram and 3.75K subscribers on YouTube with the total of 40M video views. Moreover, we developed the Masafi App to support the E-commerce website with 50K App installations.
Social Media Tactics:
Here are some of the solutions used:
Facebook Business Solution, YouTube & Video Marketing, Display Marketing, Mobile Advertising, SEO, Website Development (E-commerce), App development, On-ground Activation, Video Production, Social Media Management, and Social Media Campaigns.
- 5% sales revenue from E-commerce
- 10 times increase in return on ad investment
- 5 times increase in engagement on all social media